5 TRENDS WHICH, IN THE YEAR 2014, INFLUENCED THE E-COMMERCE MARKET IN INDIA
eCommerce in India has grown greatly over the last few years. Many online stores have been introduced into the nation, and via clever marketing and promotion, a good number of the populace has been seduced into the practice of shopping online. In relation to Flipkart, an increase of about 80% was observed in the eCommerce industry in the country.
That being said, however, the increase in these online stores, has also greatly increased the competition, thus, business owners have had to come up with brilliant and fresh strategies which will attract more customers and retain their loyalty as well.
It is for this reason that in 2014, there was an increase in the number of new crazes all which had a hand in the increased popularity of some big names in the eCommerce game such as Flipkart, eBay, Amazon and so on. As we proceed, I will be outlining some of these trends and the manner in which they bolstered the reputation and greatly increased the clientele of these big online stores.
1.) MOBILE SHOPPING
This trend capitalized on the fact that more Indians have more access to mobile phones and tablets than to computers. All in all, it was a brilliant move and was enough to convince more people to shop online.
2.) THE POLICY OF SAME DAY SHIPPING
The major thing which discourages people from shopping online is the length of time it takes before the product actually arrives. To work around this downside, many eCommerce stores took the initiative and began this policy which meant that goods would arrive on the same day they were ordered. It goes without saying that customers were more likely to buy from these stores than those who still operated on the old method.
3.) QUALITY CONTENT
Google declared it imperative for online retail stores to have only content which actually showed and described the products as well as services which they were offering. Due to this, a lot of these business owners, resorted to adding content of good quality to their sites. They came in form of videos and original posts on their blog.
4.) CASH ON DELIVERY
This policy was arguably the most popular one implemented by the eCommerce giants in the country. It increased the amount of faith customers had in the online store they were patronizing as well as its products.
5.) ELABORATE MONEY-SAVING SHOPPING FESTIVALS
This concept was not exactly new, but by offering impressive discounts as well as sales, most especially during the festive seasons, a lot of the big eCommerce stores were able to grow their customer base greatly that year.
Aside from those outlined, there were some other smaller but also important trends as well. Seeing how well they worked, one can only expect more of these trends to come up, and when combined with the open-minded approach of the citizens towards eCommerce, the market is only going to grow bigger and bigger in subsequent years.